BAddies never get cold

BADDIES NEVER GET COLD is a six-week fitness challenge created by Tamara Arevalo from Baddies Lift Heavy, designed to motivate women to stay consistent with their fitness goals throughout the colder months. The video serves as a promotional piece to build off of the wordplay of baddies "never getting cold," depicting Tamara working out and breaking a sweat in a winter wonderland. The promotional advertisement serves to add excitement, communicate the challenge’s concept, and encourage viewers to participate.



Production Designer